First Dutch beer launched in O-I’s innovative black glass container

First Dutch beer launched in O-I’s innovative black glass container

Unique collaboration between O-I, Libbey and Bier Atelier Vijfheerenlanden to mark the 250th anniversary of Leerdam

Leerdam – Today, the first beer in O-I’s innovative black glass container is launched in the Dutch market. The craft beer ‘Ouwe Hut’ is a Leerdam project to mark the occasion of Leerdam's 250 years as a glass-making town. Owens-Illinois, the world’s leading glass container manufacturer, provided the unique black bottle. Bier Atelier Vijfheerenlanden brewed the beer according to a centuries-old recipe, and Libbey, one of the world's largest producers of glass tableware, manufactured the special glass that best emphasizes the characteristics of this craft beer. 

"We wanted to celebrate the 250 years of existence of Leerdam with a unique product that was a real first for the Dutch market. The black glass shows perfectly our innovative capabilities in the field of glass containers: it conveys a distinctive brand identity as well as is sustainable. This innovation from O-I also offers superior protection against light and UV rays", says Gerard Pille, Sales and Distribution Director Benelux at O-I.

Leerdam-based Bier Atelier Vijfheerenlanden brewed the beer to an 18th century recipe. The result is a top-fermentation, slightly cloudy, refreshing beer with the taste of yore and 4.8% alcohol content. The beer was drunk in those days by glassmakers and the people of the Leerdam area, because the drinking water supply was making them ill. “We called the beer ‘Ouwe Hut’", says Goof van Ameijde, brewmaster at Bier Atelier. "It refers to the former name of the glass plant, the Glashütte or glass hut."

"Delicious beer deserves a beautiful, appropriate glass. The right glass contributes to the whole taste experience", adds Antoine Jordans, Vice President and General Manager EMEA at Libbey. "For the Ouwe Hut beer, we opted for a champagne flute which contributes to the festive character of the anniversary, but above all, retains the foaming character of the beer".

Ouwe Hut is limited in its availability and is the first Dutch beer that is sold in O-I’s black 33 cl bottles. The anniversary package is available from a few local beer retailers, and consists of 2 bottles of beer, 2 beer glasses and beermats. The beer is also available at a number of restaurants in and around Leerdam.

Leerdam: glassmaking plant of the future

O-I's Leerdam glass plant, which is located in the heart of the European brewing industry, produces over 1.3 billion beer bottles each year, destined for the Benelux countries as well as the international market. The plant is one of the most modern glassmaking plants in Europe, thanks to the investment of 21 million euro in 2013. The new investment of 1.7 million euro in 2014 for the production of black glass emphasizes that once again.

Consumers perceive a bottle made of black glass as distinctive, mysterious and premium. “A better, conscious lifestyle and a pattern of consumption that puts quality ahead of quantity, are the driving forces behind the prevailing 'premiumisation' trend. Black glass offers a premium solution for the unrelenting demand for distinctive packaging", says Robert Brouwer, Specialty Business Leader at O-I Europe.

 

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About O-I

Owens-Illinois, Inc. (NYSE: OI) is the world's largest glass container manufacturer and preferred partner for many of the world's leading food and beverage brands. The Company had revenues of $6.8 billion in 2014 and employs approximately 21,100 people at 75 plants in 21 countries. With global headquarters in Perrysburg, Ohio, USA, O-I delivers safe, sustainable, pure, iconic, brand-building glass packaging to a growing global marketplace. For more information, visit o-i.com.

O-I's Glass Is Life™ movement promotes the widespread benefits of glass packaging in key markets around the globe. Learn more about the reasons to choose glass and join the movement at glassislife.com.

About Libbey

Based in Toledo, Ohio, since 1888, Libbey Inc. is the largest manufacturer of glass tableware in the western hemisphere and one of the largest glass tableware manufacturers in the world. Libbey supplies products to foodservice, retail, industrial and business-to-business customers in over 100 countries and is the leading manufacturer of tabletop products for the U.S. foodservice industry.

Libbey operates glass tableware manufacturing plants in the United States in Louisiana and Ohio as well as in Mexico, China, Portugal and the Netherlands. In 2014, Libbey Inc.'s net sales totaled $ 852.5 million.

Through our subsidiary B.V. Koninklijke Nederlandsche Glasfabriek Leerdam (Libbey Holland), we manufacture high-quality glass stemware under the Royal Leerdam® brand name. Royal Leerdam is a well-known brand in both consumer and professional markets and is among the world leaders in producing and selling glass stemware to retail, foodservice and industrial clients.

For further information: www.libbey.com
 

About Bier Atelier Vijfheerenlanden

In the early 'nineties, the two amateur brewers Goof and Ton van Ameijde were already brewing in Leerdam. Later, Bier Atelier Vijfheerenlanden was founded with the aim of brewing traditional regional beers with natural ingredients. The top-fermentation beer is unfiltered and no flavour exhausters or preservatives are added. After the main fermentation, the beer will be stored for a minimum of 6 weeks at a temperature of 5°C, before being bottled or put into casks.

For further information: www.glassbier.nl

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Ilse Derijck Communications Consultant, Outsource Communications
Ilse Derijck Communications Consultant, Outsource Communications
About O-I

About O-I 

At O-I Glass, Inc., we love glass and are proud to make more of it than any other glass bottle or jar producer in the world. We elevate products by creating sustainable packaging with emotions, transforming brands into icons, transcending the day-to-day to create meaningful, magical moments. We help food and beverage brands fully express themselves so they can build an emotional bond with consumers. Globally headquartered in Perrysburg, Ohio, our team of more than 27,500 employees at 78 plants in 23 countries worldwide has achieved revenues of $6.7 billion in 2019. We are dedicated to make what matters, to step-by-step shape a healthier and more exciting world. For more information, visit www.o-i.com.